Crowe Storytelling founder Michael Crowe won a Northwest Emmy Award in the Writer – Short Form Content category at the 63rd annual Northwest Regional Emmy Awards on May 30.
Read more5 signs your organization's story isn't landing – and how to fix it
If your conservation video isn't moving people to donate, volunteer, or act — the problem usually isn't your mission. It's how the story is being told.
Crowe Storytelling identifies five patterns that prevent conservation nonprofits and environmental organizations from connecting with their audiences: leading with data instead of people, using generic stock visuals, lacking a clear protagonist, missing emotional arc, and targeting too broad an audience. Each one is fixable — and this post breaks down exactly how.
Read moreCrowe Storytelling's work on Seattle Channel's "Best of 2024"
A CityStream segment produced by Crowe Storytelling was featured in Seattle Channel's year-end staff picks — a roundup of favorite stories from 2024.
The segment featured City of Seattle fleet mechanics — the people who keep city vehicles performing important services running.
"One of my favorite programs from 2024 is a CityStream feature that showcased the work of the City of Seattle's Fleet mechanics," station manager Shannon Gee wrote. "We got a behind the scenes look at how these often-unsung city employees keep everything from fire trucks to back country plows working in service of our residents."
What can video do for your organization?
Video isn't just a marketing tool — it's how organizations build trust, reach new audiences, and document their story for the long haul.
Crowe Storytelling breaks down three ways video can work for your conservation nonprofit or environmental organization: creating a deeper human connection with audiences, generating shareable content that algorithms prioritize, and building a lasting media library for press, grants, and future storytelling.
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